Marketing Communication in Eco-innovation Process

Financing Eco-innovation

Marketing Innovation

This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a …rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene…ts the innovati...

Measuring Eco-Innovation

P are constantly searching for ways to reconcile the goals of economic growth and environmental protection. Underlying this is the belief that the introduction of cleaner technologies and more effi cient environmental management processes could help reduce the costs of environmental protection and contribute to growth and jobs. Prince Hassan of Jordan and President of the Club of Rome noted in ...

Measuring Eco-Innovation

P are constantly searching for ways to reconcile the goals of economic growth and environmental protection. Underlying this is the belief that the introduction of cleaner technologies and more effi cient environmental management processes could help reduce the costs of environmental protection and contribute to growth and jobs. Prince Hassan of Jordan and President of the Club of Rome noted in ...

Alternative Marketing Strategies in Commercial Eco Fashion*

Fashion brands and companies that wish to market eco-fashion aim to benefit from the use of marketing campaigns addressing the fulfilment of this megatrend’s lifestyle aspects. The promoted “green” lifestyle is reflected on to the fashion items by means of a strong brand image, which is as important as the product itself. Therefore eco-fashion is ultimately bonded with brand architecture and al...